Marketing Strategy for the Mars Ice Cream Bar Essay -- Business Manage

Marketing Strategy for the Mars Ice Cream BarMy Aims for this ReportIn this report I forget be focusing my attention on Mars Ice Cream Bar.I result investigate how they promote their product. I will do this byinvestigating how they advertise their product, and where, as well as brassing at how they package their product and at the same time I willlook at where they sell the Mars ice cream bar. Also I will beinvestigating their main rivals and compare their grocerying mixs.This will give me a better chance of giving good suggestions on howthey could improve their ice cream product to bring in a biggerrevenue and get away from their main rivals so they could dominate theice cream bar market.Background to MarsMars claims to be the world leader in every market that it is in. Thisin includes branded snack foods, petcare products, main meal foods andvending machines. Mars has an annual turnover in excess ofUS $13 billion. Our products are consumed in over 100 countries aroundthe world . In Europe alone 20 billion is spent every year on Marsconfectioneries, 4 billion of this is from Britain. Of that 4billion, around 70% of it is on java goods. They are consideredthe worlds best managed companies.They easily dominate the chocolate bar market as they own the likes ofSnickers Mars Maltesers M&Ms and Twix. But do they dominatethe ice cream bar market? Mars ice cream bar.The Mars ice cream bar was first brought o...